Effective Google My Business Listing Management
Google My Business (GMB) is the search engine’s business directory, similar to other online directories like Yelp or the Yellow Pages. GMB makes it easier for users to find the information they need about your business, such as your
location, phone number, website, products/services, operating hours, and customer reviews.
From 2017 to 2018, experts have found that clicks from GMB listings have increased by almost 30%. In that same period, phone calls increased by 22%. What this tells us is that Google My Business is a major potential source of leads – if you know how to make the most out of it, that is.
Your listing information can show up in four places:
1. The knowledge panel, a panel of information that a user gets when they search for a specific business.
2. The local pack (also known as a snack pack or 3-pack), which shows up right under the ad portion on the search engine results page but above the organic results.
3. Google Maps, which can be accessed either through the mobile app or through a browser by clicking “Maps” in Google Search.
4. Local Finder, which is what comes up when you click on a listing in the search engine results pages or on the “More places” button at the bottom of the local pack.
In today’s technology-driven world, many people skip looking for a website and go right to Google My Business Profiles to know where the business is, how reputable you are (Reviews), and what to expect when working with you (Pictures and Virtual Tours).
MAKE THE MOST OF YOUR TIME TO SHINE
Telling customers to “just search Google” to find out how to leave you a review on your Google My Business Listing does not often result in gaining reviews. Instead, we will isolate and provide you with the exact link you can provide to customers. Doing so, our clients have found that they get more reviews…faster!
More reviews and positive ratings can improve your business’ local ranking. – Google
Creating “posts” for your Mesa Small Business Google My Business (GMB) profile updates your customers with news, policy changes, and even SALES/DISCOUNTS to keep them engaged with your business
Your Google My Business Profile is your door to getting in front of potential clients/customers looking for your types of products and services in your local area.
MAKE THE MOST OF IT!
It is time that you take the first step in BEING FOUND on Google
Having a company with the experience of a Google Trusted Photographer and Local Guide working WITH you in order to maximize your client gaining potential is not a benefit that many East Valley businesses have.
YOU HAVE THAT OPPORTUNITY NOW
While we do not claim to know as much as someone who works at Google, we proudly showcase the fact that we do what we do VERY well and our clients can speak to it. We know how to position your business in a light that stands out on Google and in the minds of your future customers.